Scaling SEO deliverables with AI

Eric Hoover, Director of SEO at Jellyfish, delves into unlocking SEO growth with AI. In SEO, AI isn't just a tool—it's a new team member providing fresh perspectives. By leveraging language models to analyze websites, identify gaps, and handle more tedious tasks, SEOs can focus on strategy and creativity, leading to stronger recommendations. Today, Eric discusses scaling SEO deliverables with AI.
About the speaker

Eric Hoover

Jellyfish

is a little camera shy

Eric is Director of SEO at Jellyfish

Show Notes

  • 01:28
    Leveraging AI to scale SEO workflows
    In the context of scaling, AI can expedite the process of understanding a client's landscape, competitors, keyword research, and content creation. It can also generate outlines, content briefs, and site audits, automating repetitive tasks.
  • 05:56
    Training AI for better SEO outputs
    It's crucial to provide the AI with examples and templates relevant to the task, allowing it to learn and replicate desired outputs more effectively over time. SEOs must first master the tasks themselves to guide and refine AI outputs for improved usability and relevance.
  • 09:21
    QA best practices for AI generated content in SEO
    SEOs should implement a thorough QA process for AI-generated content, adapting the level of scrutiny based on the subject complexity and content phase. As language models improve. ongoing QA remains crucial before publication or client review.
  • 13:17
    Incorporating additional data sets for AI automation in SEO
    There's caution regarding what data can be inputted into AI tools, considering governance and ethical concerns. Exploring avenues like using proprietary data for competitive audits presents opportunities for enhancing SEO strategies with AI, pending clearer guidelines and protocols.
  • 15:58
    Leveraging AI for product feed optimization
    Jellyfishs LLM was used to optimize the organic product feed for a brand they recently worked with. The AI-enhanced, human-edited product titles and descriptions performed 25% better than the traditional human-written ones in terms of conversions and revenue.
  • 17:56
    Unlocking SEO creativity with AI
    AI can free up time for SEOs to focus on strategy and creativity by automating analysis and providing fresh insights. AI can identify areas of improvement on a brand's website or messaging, enabling SEOs to be more creative and come up with stronger recommendations.
  • 21:43
    AI as an extension of SEO teams
    AI should be viewed as an extension of SEO teams, assisting individuals in diving deeper into information and enhancing productivity. Similar to the onboard computer in Star Trek, AI serves as a supportive tool, aiding humans in various tasks to achieve solutions efficiently.

Quotes

  • "AI is a tool. But I look at it more as an extension of the SEO, whether it's the team or just an individual themselves, having it assist them along the way to dive deeper into that information." - Eric Hoover

  • "The overall use of AI for SEO and content strategy is freeing up our time to take all of the initial analysis, dive in, and be more creative with our output, coming up with stronger recommendations quicker." - Eric Hoover

  • "We did a test and AI-enhanced human-edited product titles and descriptions performed 25% better than traditional human-written ones, as far as conversions and revenue." - Eric Hoover

  • "You have to know how to do the thing before you can have AI do the thing for you." - Eric Hoover

  • "AI is here. We need to learn to use it for our careers and the sort of outputs and assistance that we'll get from it " - Eric Hoover

About the speaker

Eric Hoover

Jellyfish

is a little camera shy

Eric is Director of SEO at Jellyfish

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